Ethical AI & Data Use Policy

AI that empowers, respects, and builds trust

August 2025 - Version 2.0

Purpose & AI Governance

Afro Ubuntu TradeNet is committed to building AI systems that empower informal retailers, respect user rights, and build trust across African trade ecosystems through ethical, transparent, and accountable AI practices.

AI Governance Structure

  • AI Ethics Committee: Independent oversight board
  • Regular Reviews: Quarterly ethics assessments
  • External Audits: Annual third-party AI audits
  • Stakeholder Input: Community feedback integration

Policy Scope

  • • Computer vision for inventory analysis
  • • Natural language processing for communications
  • • Predictive analytics for demand forecasting
  • • Ethical credit scoring algorithms

Core AI Ethics Principles

Transparency & Explainability

What We Do
  • • Clear AI decision explanations
  • • Model performance metrics published
  • • Algorithm functionality documentation
  • • Regular public AI impact reports
KPIs We Track
  • • 90% user satisfaction with AI explanations
  • • 100% of AI decisions explainable
  • • Monthly transparency report publication
  • • Zero unexplained automated decisions

Fairness & Non-Discrimination

Bias Prevention
  • • Diverse training datasets
  • • Regular bias testing across demographics
  • • Protected characteristics safeguarding
  • • Community input in model development
Fairness Metrics
  • • <5% performance variance by user
  • • Equal accuracy across regions
  • • 95% community acceptance rate
  • • Zero discriminatory outcomes

Privacy & Data Sovereignty

Privacy by Design
  • • Differential privacy techniques
  • • Minimal data collection principles
  • • Federated learning where possible
  • • Strong user consent mechanisms
Privacy KPIs
  • • 100% explicit consent for AI processing
  • • <24 hours for consent withdrawal
  • • Zero unauthorised data sharing
  • • 100% GDPR compliance rate

Accountability & Human Oversight

Human-in-the-Loop
  • • Human review for high-impact decisions
  • • Appeal process for AI decisions
  • • Clear escalation pathways
  • • Regular human oversight training
Accountability Metrics
  • • 100% of appeals processed within 48 hours
  • • 95% user satisfaction with dispute resolution
  • • 100% traceability of AI decisions
  • • Monthly algorithmic accountability audits

AI Impact Measurement & Reporting

Social Impact

  • • Traders helped gain credit access
  • • Informal businesses digitised
  • • Community economic growth
  • • Gender equity in access

Economic Impact

  • • Revenue growth for users
  • • Cost savings from efficiency
  • • New market opportunities created
  • • Financial inclusion metrics

Ethical Performance

  • • Bias detection and mitigation
  • • Privacy protection effectiveness
  • • User trust and satisfaction
  • • Complaint resolution rates

Quarterly AI Ethics & Impact Reports

We commit to publishing comprehensive quarterly reports covering:

  • • AI system performance across demographic groups
  • • Bias detection and remediation efforts
  • • User complaints and resolution metrics
  • • Model accuracy and fairness statistics
  • • Economic impact on informal traders
  • • Community benefit measurement
  • • Privacy protection effectiveness
  • • Stakeholder feedback integration

Ethical Data Collection & AI Processing

Data Minimization & Purpose Limitation

What We Collect
  • • Only data necessary for stated AI functions
  • • Explicit consent for each data type
  • • Regular data audits for necessity
  • • Automatic data expiration policies
Processing Limitations
  • • Data used only for consented purposes
  • • No secondary use without new consent
  • • Clear boundaries on AI model training
  • • User control over processing scope

Ethical Model Training & Validation

Training Practices
  • • Diverse, representative datasets
  • • Continuous bias monitoring during training
  • • Federated learning for privacy protection
  • • Community validation of training data
Model Validation
  • • Multi-demographic testing protocols
  • • External bias audits before deployment
  • • Continuous monitoring in production
  • • Community feedback integration loops

AI Decision Rights & Appeal Process

Your AI Rights

Right to Explanation

Understand how AI decisions affecting you are made

Human Review

Request human review of any AI decision

Opt-Out Rights

Choose non-AI alternatives for critical services

Appeal Process

1 Submit Appeal

Via platform or email with decision reference

2 Human Review

Expert review within 48 hours

3 Resolution

Decision explanation and any corrections made

Algorithmic Auditing & Continuous Monitoring

Regular Auditing Schedule

Internal Audits
  • Monthly: Bias detection across all models
  • Quarterly: Comprehensive fairness assessment
  • Annually: Full algorithmic impact review
  • Continuous: Real-time performance monitoring
External Audits
  • Annual: Third-party AI ethics audit
  • Bi-annual: Community impact assessment
  • Pre-deployment: Model fairness validation
  • Post-incident: Independent investigation

Continuous Monitoring KPIs

Performance Metrics
  • • Model accuracy: >95%
  • • Response time: <2 seconds
  • • Uptime: >99.9%
  • • Error rate: <0.1%
Fairness Metrics
  • • Demographic parity: >90%
  • • Equal opportunity: >95%
  • • Calibration: <5% variance
  • • Individual fairness: >98%
Trust Metrics
  • • User satisfaction: >90%
  • • Explanation clarity: >85%
  • • Appeal success: <5%
  • • Community trust: >80%

Community Engagement & Participatory AI

Community Advisory Board

  • Representation: Traders from all 6 launch countries
  • Meeting Frequency: Monthly virtual sessions
  • Decision Power: Veto rights on AI model changes
  • Compensation: Fair payment for time and expertise
  • Training: AI literacy programs provided

Feedback Integration

  • User Feedback: In-app feedback on every AI recommendation
  • Community Surveys: Quarterly comprehensive assessments
  • Focus Groups: Deep dive sessions on AI impact
  • Co-design Sessions: Community input on new features
  • Response Time: 48-hour acknowledgment guarantee

Participatory AI Development

We believe AI should be developed with communities, not just for them. Our participatory approach includes:

  • • Community data validation and labeling
  • • Local expertise integration in model design
  • • Cultural sensitivity reviews before deployment
  • • Economic impact assessments by users
  • • Transparent model performance reporting
  • • Regular community voting on AI priorities
  • • Local language AI training and testing
  • • Benefits sharing with contributing communities

Violations & Incident Response

Report AI Ethics Concerns

If you believe our AI has made an unfair decision, violated ethical principles, or caused harm, we want to hear from you immediately. Every report is taken seriously.

How to Report
  • Email: privacy@afroubuntutrade.co.uk
  • In-App: Report button on every AI interaction
  • Anonymous: Anonymous reporting option available
What to Include
  • • AI decision or recommendation details
  • • Why you believe it was unfair/biased
  • • Impact on you or your community
  • • Any supporting evidence or documentation

Our Response Process

24h
Acknowledge

Immediate confirmation and case number

72h
Investigate

Technical analysis and impact assessment

7d
Respond

Detailed findings and action plan

30d
Resolve

Implementation and follow-up

AI Built on Ubuntu

"I am, because we are"

Our AI doesn't just serve individual users - it strengthens the entire community. Every algorithm is designed to lift up the collective, ensuring that as our AI gets smarter, everyone benefits together through measurable community impact.

🤝 Collective Intelligence

AI insights improve as more traders participate - measured by network effects

🌍 Community First

Decisions consider ecosystem impact - tracked through community benefit metrics

⚖️ Measurable Fairness

Built-in bias prevention with quarterly fairness scorecards

Policy Updates & Contact

We're committed to transparency and accountability. Reach out with any questions or concerns about our AI ethics.

Contact AI Ethics Team

info@afroubuntutrade.co.uk

Response within 24 hours guaranteed

Policy Updates

  • Major Changes: 60-day advance notice
  • Community Input: 30-day public consultation
  • Version Control: Full change history available
  • Notification: Email and in-app alerts

Annual AI Ethics & Impact Report

Each year, we publish a comprehensive report detailing our AI ethics performance, community impact metrics, and improvements made based on your feedback.

Next report: April 2027 | Previous reports available at: info@afroubuntutrade.co.uk